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Event Details
Please join the Social Media Club of Detroit as we present an exciting panel of healthcare professionals, who will speak on the topic of social media and the medical business. It will be held at the Kresge Eye Institute on February 29 from 6:30 to 8:30. Refreshments will be provided.
Putting the MED in Social MEDia
Going beyond the usual face-to-face doctor’s office chats and traditional hospital marketing methods, the world of social media has opened the doors to new ways of communication in the health community. So with more and more companies increasingly using sites like Facebook and Twitter on a regular daily basis, a good number of health/hospital systems have caught on to it as well and as a result have started to put the "MED" in the social media movement.
This panel will explore the various ways that local doctors and health/hospital systems have used the medium to reach patients and consumers, spread awareness about healthy living and help boost employee morale.
Panelists:
Julian Bond
Social Media/Marketing Manager
Detroit Medical Center (DMC)
Shannon Paul
Manager, Social Media/External Affairs
Blue Cross Blue Shield of Michigan
Joseph Wesolek
Web Content Manager
Beaumont Health System
Russell Faust, PhD, MD
Creator, "Ask The Boogor Doctor" blog
Chief, Pediatric Otolaryngology
St. John Health System
Moderator:
Andrea Pecoraro
Public Relations and Marketing Coordinator
Kresge Eye Institute
When & Where
Kresge Eye Institute
4717 St. Antoine
,
48201
Wednesday, February 29, 2012 from 6:30 PM to 8:30 PM (ET)
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Hosted By
Social Media Club Detroit
Social Media Club Detroit brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, filmmakers, teachers, students, tool makers, and other interested collaborators from southeast Michigan.
We are the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit.
SMC - Detroit's primary mission is to connect the active hubs and professionals in our area while also helping promote social media literacy, technologies, and encourage ethical behavior and share best practices.
Detroit is hungry and ready for change!
Monthly meetings will consist of topics discussion, presentations, panels or featured speakers.
Contact us at smcdetroit@gmail.com
http://www.facebook.com/SMCDetroit
